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The Victoria Valentine’s Day gift that turned into a 50-year family legacy

Thunderbird Insurance has been passed down through four generations
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Thunderbird Insurance, celebrating 50 years on Feb. 14, 2024, has been handed down through four generations of family. Jessica Asano, granddaughter to founder Gene Potvin, is third from right, standing. (Julianna Wigmore)

Fifty years ago on Valentine’s Day, Victoria resident Gene Potvin gave his wife, Pat, something that went beyond chocolates and roses: he opened up the doors to their new business, Thunderbird Insurance.

“It’s one of those gifts that’s lasted five decades for his wife and his kids,” said Jessica Asano, their first-born granddaughter who works at Thunderbird, located on Yates Street.

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Sam Duerksen

About the Author: Sam Duerksen

Since moving to Victoria from Winnipeg in 2020, I’ve worked in communications for non-profits and arts organizations.
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